In 2012, Oikos was the first yogurt brand ever that advertised in the big game. According to a spokesman of the brand, this was a huge success for them. Back then, John Stamos, who is collaborating with the yogurt brand since 2011, also starred in the advertisement during the Superbowl. This year he is accompanied by Bob Saget and Dave Coulier. The yogurt brand has already released some online content, including backstage photo's and an ad teaser. In this content, the three men show that a healthy snack like Dannon Oikos Nonfat yogurt can be both entertaining and delicious.

Michael Neuwirth, Senior Director of Public Relations at The Dannon Company states: "We are always trying to find innovative ways to help Americans make better food and snack choices, which is why we're advertising in the single biggest TV viewing event of the year. Our participation in the big game is another opportunity for us to educate Americans about how Dannon Oikos Nonfat yogurt can be a deliciously better-for-you part of every day, especially game day, a day not always associated with the most healthful food choices."

The advertisement starring the three Full House stars, will run during the fourth quarter of the game on February 2 and is part of a larger campaign, which also includes an experiential activation in New York City and the launch of Dannon Oikos food trucks. The experiential activation will begin on January 29 to give New Yorkers an incredible opportunity to re-associate delicious Dannon Oikos yogurt with a better-for-you game day celebration. Visitors are invited to stop by for a boost of laughter and take a break from the cold and craziness of New York City during the week leading up to game day.

To see more photo's and video's of John Stamos, Bob Saget and Dave Coulier during the making of the advertisement, check out OikosBromance.com.

On January 25th, 2014, the official commercial video was released on YouTube: